MediaHow advertising works (better)So many media, so many TV channels. And the competition – and this also affects advertising messages – is only ever one touch on the remote away. Today, those who want to advertise effectively and actually reach their target audience must also pull out all the stops where technology and IT are concerned. That (and accurate knowledge of the demographics) is the only way to ensure that advertising blocks can be optimised according to a customer's wishes, thus achieving a decisive competitive advantage. What can we do for you and your business in this area? For a start, ALTRAN offers its customers tailor-made solutions for the mapping and implementation of efficient processes. We provide assistance with technical challenges and IT-related issues from a single source. But ALTRAN also offers consulting solutions that both simplify business processes and provide the necessary tools and methods to handle all customer enquiries. Amongst other things this includes support with the selection and implementation of customer relationship management (CRM) systems, which actually make collected data available for target-group-specific analysis. These CRM systems will supply the necessary parameters, with which advertising seconds can be optimised to properly suit the target groups. Finally, ALTRAN will also train your personnel in handling these CRM systems at your request. Because in the age of the modern media the purpose of the dialogue with the customer is clear: advertising that really works. ContactALTRAN Technologies
Division Innovation Berhard-Wicki-Straße 3
80636 München Tel. +49 (0) 89 544 556-0
Fax +49 (0) 89 544 556-20
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