FSG - Financial Services and Government
Die Finanzwelt im Umbruch – Chancen für neue Innovationen
Die Finanzdienstleistungsbranche ist – trotz Finanzkrise – eine der größten und dynamischsten Branchen weltweit, neue strategische Herausforderungen bilden daher einen großen Teil der Projektarbeit im Consulting.
Und je einschneidender die Auswirkungen der weltweiten Finanzkrise sind, je größer wird der Beratungsbedarf von Banken und Versicherungsunternehmen in Hinblick auf Risikomanagement zur Minimierung der Risiken, Real Time Computing zur sofortigen Entscheidungsfindung oder Kampagnenoptimierung zur Umsatzsteigerung.
Altran berät seine Kunden in der Branche Financial Services & Government (FSG) in der Implementierung von Business Intelligence Tools sowie in der Optimierung des Kampagnenmanagements.
Referenz 1 - Englisch
Project
This project is in the banking sector.
Context & objectives
- Measuring the success of marketing campaigns for new and existing customers
Functional & technical environment
- SAS
- MS Office
Approach & solution
- Identification of the stakeholders interests and needs (goals, usability, costs, time)
- Developing of a Project Plan
- Implement the requirements, especially ETL and all Reports (for single campaigns, weekly, monthly, quarterly)
- Testing of the Reports
- Starting of the normal operation
Results & added value
- Reports for assessing single marketing campaigns with respect to the ROMI
- Weekly, monthly and quarterly reports of the whole marketing campaign portfolio
Referenz 2 - Englisch
Project
This project is in the banking sector.
Context & objectives
- Objective is to determine customer profiles for account manager
Functional & technical environment
- SAS
- Oracle
- Access
Approach & solution
- Identification of a set of criterions for Segmentations regarding sales
- Simulation of different Segmentation Scenarios
- Identification of activities for account managers in different segments
- Developing a concept of Migration in order to implement the new customer segmentation
Results & added value
- Appropriate account managing based on the customer value and manager qualification
- Intersection into new segmentations based on the existing customer relationships
Referenz 3 - Englisch
Project
The Altran project team is responsible for developent, design and implementation of the entirely project. The scale of operation includes an early warning system designed to reduce credit risks for larger loans taken by financial institutions.
Context & objectives
- Project Management
- Technical and functional design
- Implementation of the concept
- Testing
- Documentation of the system architecture
- User training
Functional & technical environment
- MS Windows XP/Vista, IBM z/OS
- SAS Base, Java (J2EE), AJAX
- Oracle 11g
Approach & solution
- Identification of the involved stakeholders (internal / external)
- Definition and coordination of the functional requirements with the client
- Transform the requirements in a realizable technical concept
- Development of algorithms for the calculation of financial mathematics
- Development of components and coordination with the client
- Transfer of development into the production environment
- Training of users to ensure the level of utilization of the application
- Commissioning and ongoing maintenance
Results & added value
- Reduce the loss of receivables by early failure detection
- Creation of strategic opportunities for counteractive measures
- Development of an integrated system with interfaces to the Risk-Data-Warehouse and the Early-Warning-Engine
